Frozen Food Fight

I’m not sure where Hugh stands on the issue of frozen food for kids (I’m sure he will let us know) but, on this side of the Gastrokid pond, I don’t see any big problem with serving your kids food that is additive free but had the nutrients cryogenetically sealed (that’s frozen to you and me).

After all, while we all strive for that ideal evening where we come home from work, lose ourselves in the reverie of juliening some zucchini or dicing an onion with engineering precision, then leisurely conjure some delectable dish for toute la famille.

Yeah right. As all of us with babies know, most of the time we’re running around like fools trying to get food on the table before the decibels reach Scissor Sister levels (the group, not the…..oh nevermind).


Which is a very long-winded way of saying we understand the frustration that Babylicious frozen baby food must be feeling after being "delisted" from Tesco because, according to Babylicious’s email newsletter, Tesco "doesn’t think there are enough Mums out there who want this product."

Is this the whole story? I don’t know. I also haven’t tried Babylicious’s frozen "cubes" of pure parsnip and potato, leek and peas and many other selections (though I know one mum who swears by them).

Surely though, if we are going to obsess about organic, locally-sourced healthy food for kids, then frozen veg with no additives can certainly play a part in our quest for delicious but functional dining options?

Maybe I’m wrong on frozen food – I’d love to hear your thoughts on this frozen food fight.

- Matthew

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2 Responses to Frozen Food Fight

  1. hugh Garvey says:

    frozen foods? love them. love frozen waffles (for my kids). love frozen beef taquitos (for myself). Love that they only constitute about 2 percent of our monthly diet. Everything in moderation and all that.

  2. Deborah Small says:

    Talk to a frozen food buyer at a Sainsbury’s or a Tesco and they’ll tell you they don’t like additive free, mother friendly baby food because they personally make more bonus if they stack up the freezer shelves with 99p adult lasagne. Nothing wrong with 99p adult lasagne, but choice is a good thing too. Supermarkets shouldn’t be incentivising buyers on a “stack ‘em high” mentality, to my way of thinking, they should be listening to what customers want.

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